Best Arts Mobile Website

The Society of Illustrators is awarded 2016 Best Arts Mobile Website by the Web Marketing Association

NEW YORK, NY (December 19, 2016) - The Society of Illustrators is pleased to announce our recognition by the Web Marketing Association as the Best Arts Mobile Website for 2016! The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. For 20 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development. The WebAward judges have chosen to split out the mobile sites into a separate competition to recognize the explosive growth and creativity in this space.

Launched in September of this year, the Society introduced the illustration community and fans to a new, easy-to-use website. Designed by the creative team Outside the Box Interactive LLC (www.outboxin.com), with direction from the Society, the new website features up-to-date information on the museum including exhibits, lectures, workshops and competitions. To keep with our mission of preserving the history of illustration and educating the public, the site also contains a plethora of educational information such as an extensive list of biographies and visuals by leading illustrators and masters in the industry, links to our video archives and recorded podcasts, and an online shop where the public can purchase merchandise and books created by top illustrators and comic artists.

The Society's website has been recognized by WMA for its viewability and functionality on all platforms including tablets and phones. When producing the new website, the creative team understood the increased traffic to our site by visitors using mobile devices, as well as the diverse age demographic of these visitors, and developed a convenient, accessible and responsive design. Since it's launch, the Society's site has received 135,399 visits visits and 860,996 page views.

For members of the Society of Illustrators, special features have been created to enhance their web experience. Members are able to receive discounts on events and purchases by visiting the Member Log In using their Membership ID and email address. In the future, members will also be able to create a profile and will have access to helpful industry-related resources and a straightforward bill pay option. And to better reach our increasing international fanbase, the Society will also be creating online galleries featuring curated exhibits from the past and present.

We are thrilled to be receiving this prestigious award and send special thanks to our web designers Outside the Box Interactive. To learn more about the Society of Illustrators, visit www.societyillustrators.org.

About the Society of Illustrators
Founded in 1901, the Society of Illustrators is the oldest nonprofit organization dedicated to the art of illustration in America. Notable Society members have been N.C. Wyeth, Rube Goldberg, and Norman Rockwell, among many others. Our Museum of Illustration was established in 1981. We offer year-round themed exhibits, art education programs and annual juried competitions. Our Permanent Collection houses 3,500 pieces that are cataloged for scholarly use and displayed periodically. In 2012, we acquired the Museum of Comic and Cartoon Art (MoCCA) permanent collection and created a designated gallery for rotating curated exhibits of comic and cartoon art. Approximately 25,000 people visit our exhibits annually. We are thoroughly committed to advancing our mission as a singular cultural institution promoting all genres of illustration. 

About Outside the Box Interactive, LLC
Outside The Box Interactive is a boutique digital design and online marketing firm located in the landmarked A&P warehouse, the centerpiece of the Powerhouse Arts District in downtown Jersey City, New Jersey. OTBI specializes in strategizing, creating and executing award winning online marketing and brand development - social, email, websites, ecommerce and organic search optimization. We also provide the corresponding print collateral materials - advertising, brochures and presentations. While a number of our clients are Fortune 500 companies our particular passion is helping small businesses, non-profits and arts organizations thrive in a complex environment. To learn more about Outside The Box Interactive LLC, visit www.outboxin.com .

Press Contact
Kate Feirtag
kate@societyillustrators.org